Baseball Promotions

Baseball promotions are successful in building support for the home team and recognition for your organization. Click to see how Miller Lite and the Chicago White Sox increased excitement during the White Sox games.

Miller Lite wanted to increase excitement during the Chicago White Sox game, they turned to CGA for ideas. They created the Miller Lite Grand Slam Taste Tour. 20 Taste Tour Finalist were chosen to win the jackpot. The jackpot began at $5,000 at game #1 and every time a grand slam homerun was not hit by a Chicago White Sox player, the jackpot increased $5,000 each game for a total of 12 games for a maximum of $60,000.